Aftonbladet will broadcast all AK events on their platform. Aftonbladet reaches 3.5 millions Swedes every day via mobile platforms, website, online video and print. With Aftonbladet’s help we can market our Swedish athletes better and also our organization brand and our partners.
Being able to extend our partnership with Aftonbladet, which is a broad national platform, feels amazing and allows us to reach new audiences. It will result in fast growth both for the sport itself but also for our fighters and the brand.